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News › iPad

iPad

Verizon sees iPad as ‘opportunity’ to sell data plans

Last updated: May 13, 2021 6:36 am UTC
By Charles Starrett

An internal Verizon memo posted online by Engadget suggests the company sees the launch of the iPad as “an opportunity” to push its data service plans.


The memo states that the 3G version of the iPad is $130 more than the Wi-Fi only model, plus the cost of 3G service, which comes “on an overloaded network with limited coverage.” As Engadget points out, however, unlimited iPad 3G data service on AT&T costs $30 per month with no contract, while 5GB of data on Verizon with a MiFi device runs $60/month on a two-year contract.

Interestingly, the memo also states that the iPad will not be sold directly by AT&T, contradicting a rumor from last month that AT&T would be selling the 3G version of the iPad in its stores via a built-in display.


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