According to the results of the latest ChangeWave survey, consumer demand for the iPad has risen since the device’s launch. According to the company’s May survey of 3,174 consumers, 7% of respondents said they were very likely to buy the iPad, while another 13% said they were somewhat likely. These numbers compare favorably to February’s pre-launch survey, which found 4% of respondents very likely to purchase and 9% somewhat likely to buy an iPad.
Among the 245 respondents who said they own an eBook reader, 16% said they owned an iPad, which was second only to the 62% who said they owned an Amazon Kindle. The survey also iPad owners more likely to read newspapers and magazines on the device than owners of competing eBook readers, with 50% saying they read newspapers and 38% who read magazines on their iPads, compared with just 14% and 11%, respectively, for owners of other eBook readers.
Among the 153 iPad owners surveyed, a vast majority said they were satisfied with the device.
74% said they were very satisfied, followed by another 17% who said they were somewhat satisfied. One percent each said they were either somewhat or very unsatisfied, while 8% said they didn’t know. When asked what they liked best about their iPads, 21% of owners said the quality and size of the screen, followed by 15% who cited ease of use, 12% who liked the overall size and weight the best, and 10% who most liked the device’s portability.
