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News › Siri

Siri

Siri leads the pack among virtual assistants in Canada

Last updated: May 16, 2021 11:24 am UTC
By Jesse Hollington
Siri leads the pack among virtual assistants in Canada

Siri is the number one virtual assistant in Canada, according to a new report from CTV News. According to a poll conducted by Forum Research late last year, approximately 40 percent of Canadian adults use a virtual assistant, with 25 percent indicating that they had used Siri in the past month, compared to 15 percent for Google, four percent for Microsoft’s Cortana, and only one percent for Amazon Alexa.


Siri leads the pack among virtual assistants in Canada

While the report clearly puts Siri in the lead, it’s worth keeping in mind that Siri has been available in Canada since the launch of the iPhone 4S in 2011, while Alexa and Cortana both only came to Canada last November — while the poll was already ongoing. Further, although “OK Google” has been available in Canada in Google’s other apps for some time, Google’s Assistant app and Home speaker only came to Canada last summer, giving Siri essentially a seven-year lead on the competition.

[via iPhone in Canada]

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