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News › Apple

AppleApple TV

Report: New Apple TV will feature universal search, cost $149

Last updated: May 14, 2021 3:18 pm UTC
By Dan Pye

The fourth-generation Apple TV will cost $149 and feature a universal search, enabling users to enter the title of a movie or TV show once and view results from multiple sources, BuzzFeed reports. Sources familiar with Apple’s plans said the universal search feature is the cornerstone of the new Apple TV, finally providing for searches across multiple streaming services and the iTunes Store.


Users will also be able to run more targeted searches, or search by specific actors or directors. Sources said the new search incorporates Siri, as well as features once provided by Matcha — an iOS app that searched for available content from streaming services, TV providers and digital stores like iTunes and Amazon before being bought by Apple in 2013 and shut down.

Matcha’s functionality has resurfaced in the new Apple TV, addressing a long-standing user complaint that the search methods on previous Apple TV models are frustrating and not intuitive.

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