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News › Apple

AppleApple TV

Report: New Apple TV to debut in September, subscription service to come later

Last updated: May 16, 2021 3:31 pm UTC
By Jesse Hollington

Apple is on track to unveil its new Apple TV hardware this September, according to a new report from BuzzFeed News, however the rumoured TV subscription service won’t be accompanying it just yet. Several reports suggested that Apple originally planned to launch the new device at WWDC this past June, but refocused its efforts on Apple Music instead.


A fall launch of the new hardware comes as little surprise, however there were expectations that Apple would launch a TV subscription service at the same time, however this latest news echoes a report from early June that suggested that it could easily be delayed into next year due to delays in finalizing licensing deals. The next-generation Apple TV is expected to be announced during the fall iPhone event and remains in line with what previous rumours have indicated, with a new, slimmer design and an Apple A8 CPU, a “drastically improved” remote with touch-pad input, Siri support, and an App Store and SDK to provide support for third-party apps.

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