Apple CEO Steve Jobs is determined to have $9.99 pricing for full-length movies in the iTunes Music Store, according to Variety. Jobs is reported to be currently in negotiations with the major film studios about licensing movies, but has been met with resistance.
“Studios have resisted Jobs’ initial insistence that feature films be priced at the easy-to-remember $9.99,” reports Variety. “After all, library titles are typically sold to Wal-Mart and Best Buy significantly cheaper than new releases.
Studios now are trying to convince Apple to sell similar content at multiple price points, something the company has never done. Also complicating the deals: The studios are working out terms with a host of other distributors, including Amazon, Movielink and BitTorrent, in part to make sure that one company does not dominate.
