Apple has ranked third in Bloomberg BusinessWeek’s fourth annual customer service awards. The Cupertino-based company placed behind only catalog/online outfitter L.L.
Bean, and insurance/banking company USAA, which coincidentally launched an update to its iPhone app in August 2009 that lets customers deposit checks remotely by using the iPhone’s camera to photograph and then electronically submit images of both sides of the check. Apple received “A+” ratings for its quality of staff and efficiency of service, with 66% of respondents saying they would recommend the brand and 58% saying they would definitely repurchase from Apple.
The results come from a combination of data from J.D. Power & Associates and survey results from BusinessWeek readers.
