Both of Pepsi’s Super Bowl commercials for this year’s iTunes promotion were ranked poorly by consumers in USA Today’s Ad Meter survey released Monday. The 45-second spot, which features various tunes coming out of Pepsi bottles when the caps are lifted, placed 27th out of the 55 most popular ads with a score of 6.01. Pepsi’s 30-second spot, which features Gwen Stefani and Eve and their hit song “Rich Girl,” ranked 45th with a score of 5.31.
Unfortunately for Napster, its anti-Apple commercial came in dead last of all the Super Bowl commercials in 55th place. The Napster ad, which received a score of 4.37, featured the company’s cat icon at a football game holding up a sign comparing the price of the new Napster To Go service with Apple’s iTunes Music Store.
For a record seventh year in a row, Anheuser-Busch won USA Today’s Ad Meter consumer ranking.
This year’s winner featured a skydiver who refuses to jump. An instructor tosses out a six-pack of Bud Light to try and get him to. The guy still doesn’t jump, but the pilot does.
