The National Academy of Television Arts & Sciences today announced the nominees for the first Emmy Award for “original entertainment programming created specifically for non-traditional viewing platforms, including computers, mobile phones, iPods, PDAs and similar devices.” The nominees are: “24: Conspiracy” by Fox Mobile Entertainment; “It’s Jerrytime!” produced by Ozone Inc.; “Live 8 on AOL” produced by America Online; “mtvU Stand In” produced by MTV Networks; “Sophie Chase” produced by CB Films; and “Stranger Adventures Helen Beaumont” produced by Riddle Productions. The new Emmy Award will first be presented at the 33rd Annual Creative Arts Daytime Emmy Awards on Saturday, April 22 at New York City’s Marriott Marquis.
“The new Emmy was proposed by the Academy’s National Awards Committee at its October meeting, and approved by its Board of Trustees, in response to the burgeoning number of individuals and companies announcing plans to produce original programming for these media,” explains the committee.
“Entries for this award must be original material made-for-broadband or made-for-mobile. These platforms include video blogs, website programs including journalistic reporting, event coverage or event analysis, mobisodes (short episodics created for mobile devices), video-on-demand and other video delivered over an IP network or platform such as wireless, broadband or VOD.
Entries cannot be material originally produced for television viewing and then repurposed for the new media.”
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