The New York Post has launched its new iPad application, a digital edition of the daily newspaper. It offers all the key sections of the paper—news, Page Six, opinion, Pulse, business and sports—and also lets users design their own front page to share with friends, save issues for later reading, view photo galleries and videos, and share stories via e-mail, Facebook, and Twitter.
Notably, the app is also the first digital iPad publication to offer in-app subscription purchases. The $1.99 price of the app itself includes 30 days of introductory access, after which users may buy monthly access for $6.99 per, or purchase a year’s subscription for $74.99.
Previously, iPad periodical readers either had to purchase individual digital issues one at a time, or be either an online or print subscriber and enter their information for access. A report from last month indicated that Apple is developing a digital newsstand for the iPad aimed at helping publishers sell subscriptions, and new software to make it easier for publishers to create digital versions of magazines and newspapers.
