The four major record labels are expected to ask Apple to launch an iTunes music subscription service during negotiations to renew their resale agreements with Apple.
The discussions will reportedly begin next week when Universal Music, the largest record company, meets with Apple.
Marketwatch reports: “Executives at Universal and other labels believe a subscription service could prove more lucrative for them than iTunes’ prevailing model of charging consumers 99 cents per track because it would increase consumption of music.
