Loopt, a location-aware social network, has gained constant location updates for its iPhone users via a tie-up with AT&T. The company’s native iPhone application, like all other third-party applications, isn’t allowed to run in the background on iPhone—a limitation not enforced on other mobile phones—so Loopt reached a deal to let users constantly update their locations, even when the application isn’t running.
The feature will allow users to receive updates when they are near friends or places they might interested in, and, the report suggests, will open the door for more intelligent location-based advertising. According to Silicon Valley Insider, the new always-on feature will launch in a limited 5,000 user trial, and will come at a charge of $4 a month after 14 days.
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