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News › iPhone › iPhone Accessories

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Live from 2012’s CES: Key new Apple products, Part 1: Ferrari, FiberShell, iDevices, Incipio + More

Last updated: May 14, 2021 6:52 pm UTC
By Jeremy Horwitz
Live from 2012’s CES: Key new Apple products, Part 1: Ferrari, FiberShell, iDevices, Incipio + More

We’re live from the floor at the 2012 CES, and there’s an overwhelmingly huge collection of new Apple accessories and apps on display. Rather than saturating you with thousands of new products, we’re going to focus on the big new debuts: things that are catching our Editors’ attention and really making a dent in the Apple ecosystems.



Live from 2012’s CES: Key new Apple products, Part 1: Ferrari, FiberShell, iDevices, Incipio + More
Live from 2012’s CES: Key new Apple products, Part 1: Ferrari, FiberShell, iDevices, Incipio + More

One of the most striking booths we’ve seen thus far is the Ferrari + Logic3 partnership, which has launched a large collection of gorgeous-looking headphones and speakers with Ferrari branding and styling. Half of the collection is devoted to Ferrari’s pro racing vehicles, and the other half to consumer cars, each with distinctive design touches including metal grilles and logos, leather accents, and other premium finishes.

The headphones start at around $125 and climb from there, with speakers ranging up to a 250-watt $750 model with AirPlay, Bluetooth, and promised power in the multiples of Bowers & Wilkins’ Zeppelin Series. Lower-end speakers drop the wireless features and wattage, with $400-$500 prices.


 

Live from 2012’s CES: Key new Apple products, Part 1: Ferrari, FiberShell, iDevices, Incipio + More

FiberShell is showing both its iPhone 3-D printed cases and handsome new MacBook versions.

 

Live from 2012’s CES: Key new Apple products, Part 1: Ferrari, FiberShell, iDevices, Incipio + More

iDevices is showing a shower-mounted Bluetooth speaker system called iShower that promises to allow users to hear iPod, iPhone, or iPad music—safely—while washing off.

 

Live from 2012’s CES: Key new Apple products, Part 1: Ferrari, FiberShell, iDevices, Incipio + More

Incipio is previewing the world’s first active suspension case, here made for the fragile glass iPhone 4/4S. The case uses a special compressing and expanding foam to provide anti-shock, anti-drop protection for the iPhone; different styles and colors will emphasize the foam element inside the case’s core.

 

Live from 2012’s CES: Key new Apple products, Part 1: Ferrari, FiberShell, iDevices, Incipio + More

LightSpeed is demonstrating a complete point of sale system for businesses, featuring Mac and iOS-powered apps that let a store manage inventory and transactions with Apple-like design sensibilities.

 

Live from 2012’s CES: Key new Apple products, Part 1: Ferrari, FiberShell, iDevices, Incipio + More

MacLocks has a large collection of different iPad security kiosk systems in different styles, enabling the iPad and iPad 2 to be used safely in businesses without fear of theft.


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