According to a new report from Research and Markets, sales of iPod and MP3 accessories have grown from $50 million in 2001 to $2 billion in 2006 because of “strong sales of MP3 players, increased availability of accessories, lifestyle changes among consumers and continuing product development.” The study found that 75% of respondents have headphones, 49% own a car audio accessory and 48% own a case or USB power adapter.
Research and Markets said respondents who own iPod or MP3 accessories spent an average of $90 on their last accessory purchase, with “male respondents, those with income over $50K, married respondents and over-35s all showing higher levels of average spend.” The firm estimates that there are currently over 200 suppliers of accessories for the iPod, with “more companies making universal accessories, but due to the immaturity of the market, few of these have developed significant awareness among consumers.”
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