Piper Jaffray analyst Gene Munster believes that Apple’s long-rumored iPhone needs to be priced around $300 to gain significant traction. In his latest research report, Munster estimates the average price of music enabled phones currently available in the U.S.
to be $317, and notes that now is the time for Apple to release such a product. The analyst also offers survey data from Apple Expo in Paris, which finds that 74% of European Apple customers would be highly likely to buy an iPhone that holds 1,000 songs.
“Price is clearly a consideration, however, and many customers indicated that they feel that an iPhone has the same value as Apple’s high capacity iPods,” Munster said. Specifically, the consumers said, on average, they would pay $285 for such a product.
