During a conference call discussing second quarter earnings, Walt Disney CEO Robert Iger revealed that the company has sold around 23.7 million TV episodes and 2 million movies through Apple’s iTunes Store. The company’s offerings include hit TV programs such as “Lost” and “Desperate Housewives,” as well as films such as the “Pirates of the Caribbean” series and the entire Disney/Pixar library.
“The sales of movies and TV shows on iTunes is pretty much concentrated on what I will call the big titles,” Iger said during the call with analysts. “So on the television side, you just have to look at the charts on iTunes and you can see, but for the most part you are looking at Lost, Grey’s Anatomy, Desperate Housewives leading the pack.
And on the movie side, just as you would expect, Pirates and Cars led the way in terms of titles. We’ve done well with some other movies too, but people are flocking primarily to the top titles, and also to what I will call new titles, since right now we are the only studio making current titles available, we pretty much have the market to ourselves on iTunes.”
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