Following a solid week of complaints from users, AT&T has announced that it will be offering iPhone 3G customers who are upgrade eligible in July, August or September of this year its best upgrade pricing ($199/16GB, $299/32GB) on the iPhone 3GS beginning tomorrow, June 18. In an open letter, the company states that “[l]ike most U.S. carriers, we offer a variety of phones that we sell below our actual cost when customers agree to sign service agreements.
In general, the more a customer spends with us, the quicker they become eligible for a price break on a new device. For example, iPhone customers who spend more than $99 a month per line with us generally are eligible for an upgrade between 12 and 18 months into their contract.”
The letter continues, “[a]ll of that said, we’ve been listening to our customers. And since many of our iPhone 3G customers are early adopters and literally weeks shy of being upgrade eligible due to iPhone 3GS launching 11 months after iPhone 3G, we’re extending the window of upgrade eligibility for a limited time.” AT&T notes that its upgrade eligibility tools will not reflect the change until tomorrow, and that supplies will be limited at its retail stores, but customers may order online from AT&T for delivery in 7-14 days, or purchase the device from Apple’s online or retail stores.
Finally, it says that customers who pre-ordered from an AT&T store would have the price adjusted at checkout, while online pre-order customers eligible for the discount will receive an e-mail and a credit. Customers who pre-ordered through an Apple will have their upgrade eligibility re-assessed, and if eligible for the lower pricing, will receive an credit from Apple.
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