Apple has announced that it expects sales of the second-generation Apple TV to top one million units later this week. According to the release, iTunes users are now renting and purchasing over 400,000 TV episodes and over 150,000 movies per day.
Notably, this is the first time Apple has made an official announcement regarding Apple TV sales, although Apple CEO Steve Jobs did say during the company’s most recent financial results conference call that the company has sold roughly 250,000 units since its release, meaning Apple has sold roughly 750,000 units since Jobs’ statement on October 18. Perhaps not coincidentally, Roku CEO Anthony Wood recently said that it expected to sell its one millionth set-top box by the end of this year, adding that the company’s sales actually doubled when the new Apple TV came out, thanks to the increased attention it brought to the product category.
Update: Apple has since confirmed that it did pass one million second-generation Apple TV units sold prior to Christmas.
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