A new report from TechCrunch reveals that Apple may be planning to shut down its Beats Music subscription service. Citing “five sources, including several prominent employees at Apple and Beats,” the report notes that a number of engineers from the Beats Music team have already been moved to other projects at Apple such as iTunes.
Although it remains unclear when this is expected to happen, all sources point to Apple planning to discontinue the Beats Music brand. Even more surprisingly, this news comes on the heels of an Apple TV Software Update that added the Beats Music channel, as well as promoting the Beats Music app for iOS devices, suggesting at least some commitment to the service by Apple.
No information was disclosed about Apple’s future plans for streaming, so it is entirely possible that the company intends to fold Beats Music into some future service under the iTunes brand. [via 9to5Mac]
Updated: Apple has denied the report to Re/code, which suggests that the company may change the name of the service or otherwise integrate it into iTunes.
