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News › Apple

AppleiTunes

Apple streaming music service to provide limited free listening options

Last updated: May 16, 2021 3:40 pm UTC
By Jesse Hollington

Apple is apparently looking at options to provide limited free listening options for users of its new streaming music service, Re/Code reports. While Apple still doesn’t intend to offer a free tier, the new report suggests that some limited listening options will be available, designed to push users toward the paid streaming model.

Industry sources have suggested that Apple is considering offering free trial periods of one to three months and a feature that will allow labels to provide a sampling of songs that users can listen to. Sources also note that Apple intends to not only continue offering its free, ad-supported iTunes Radio service, but is expected to be working to enhance it, having acquired new talent expressly for this purpose.

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