During this morning’s special media event, Apple announced its third-generation Apple TV. While retaining the design of the prior model, the new Apple TV offers support for 1080p video output, and also offers a redesigned user interface with larger, app-like buttons for accessing content, and a single-core variant of the A5 processor.
As part of the new 1080p support, Apple is updating its TV show and movie offerings with higher-resolution copies, and is also rolling out iTunes in the Cloud support for movies, giving the new Apple TV access to 1080p content stored online, instead of on a local computer. The third-generation Apple TV also retains the $99 price point of its predecessor, and is available for pre-order today with units shipping March 16.
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