Apple has announced that developers can now submit applications up to 4GB in size to the App Store, an increase from the prior 2GB limit.
This will allow developers of media-rich apps and games to include more content directly within their app, as opposed to using over-the-air downloads — a process that some developers previously relied on in order to provide content beyond that which could be included in the App Store download itself.
The announcement notes that the cellular network delivery size limit of 100MB remains unchanged, however, meaning that larger apps will need to either be downloaded over Wi-Fi or synced via iTunes.
