Confirming months of speculation and publicized leaks from suppliers, Apple today unveiled the newest member of the iPod family, iPod shuffle. The compact digital audio player—built with flash memory instead of a hard-disk drive like other iPods—is the lowest-priced model yet, but also offers the least amount of song capacity. It is available immediately in 512MB and 1GB capacities for or $99 and $149, respectively.
Physically smaller than an iPod mini but made entirely from glossy white plastic like the front casings of most full-sized iPods, iPod shuffle is so named for its dramatic departure from iPod norms: it lacks its predecessors’ now iconic screen and Click Wheel controls, and is intended for casual, randomized music listening rather than storage of a full music library.
“iPod shuffle is smaller and lighter than a pack of gum and costs less than $100,” said Steve Jobs, Apple’s CEO. “With most flash-memory music players users must use tiny displays and complicated controls to find their music; with iPod shuffle you just relax and it serves up new combinations of your music every time you listen.”
Apple said iPod shuffle takes advantage of iTunes’ new AutoFill feature, which “automatically selects the perfect number of songs to fill iPod shuffle from a user’s complete music library on their computer.” The company said that at any time, with a flip of a switch on the back of iPod shuffle, users can choose to listen to their music in order rather than shuffled.
Featuring a simplified four-direction control system to let users skip forward and backward, play/pause, and adjust volume upwards and downwards, iPod shuffle includes a headphone port at its top and standard Dock Connector port on its bottom to permit listening and file transferring, respectively.
The device, which can be plugged directly into a computer via USB, also doubles as a portable flash drive to back up and transfer personal files.
In addition to an included lanyard and earphones, Apple is selling an optional armband, clear sport case with neck strap, dock, USB power adapter, and battery pack that boosts battery life to up to 20 additional hours.
