Apple is now close to signing deals that would pave the way for the company’s music streaming service, according to a new report. Sources claim Apple could reach agreements with Universal Music Group and Warner Music in the next week; a prior report indicated significant progress had been made in Apple’s dealings with the two record labels.
While it’s believed the deals have Apple paying 6 cents per 100 songs streamed — half of what Pandora pays to record labels, and previously reported to be the main reason for delaying the service — the new report claims Apple’s service will offer additional revenue streams. Consumers will be able to buy a song they hear through iTunes, and a revenue share of new audio ads would also benefit labels.
Sources say the streaming service will most closely resemble Pandora — it won’t offer on-demand listening, but “some unique features, such as the ability to jump back to the beginning of a song” may be included. By all indications, Apple is still prepping the service for a summer launch.
