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News › iPod

iPod

Apple changes iPod photo packaging, de-emphasizes “photo”

Last updated: May 16, 2021 9:27 am UTC
By Jeremy Horwitz
Apple changes iPod photo packaging, de-emphasizes “photo”

In releasing newly affordable iPod photo hardware, Apple Computer has changed the product’s packaging to a thinner and highly attractive black and metal foiled design.

Metal foil is used for the box’s front text, while an all-black matte background highlights the metallic luster.

Apple changes iPod photo packaging, de-emphasizes “photo”

The new packaging, which you can see more fully with the Read More button below, dramatically de-emphasizes the word “photo” on its front, reducing it to a tiny badge underneath the letters “PC.” This contrasts markedly with Apple’s new iPod mini packaging, which continues to grant the word “mini” equal prominence with the iPod name.

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