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News › Apple

Apple

Apple buys AI startup Emotient

Last updated: May 16, 2021 2:51 pm UTC
By Jesse Hollington

Apple has acquired Emotient, an artificial-intelligence development company, The Wall Street Journal reports.

Emotient has been working on solutions that use artificial intelligence to read people’s emotions by analyzing facial expressions, a technology that has up until now been primarily targeted at advertisers to gauge viewer reactions.

While it’s unclear what Apple might do with this acquisition, many Silicon Valley companies have recently been working to improve image recognition, and investing heavily in AI techniques.


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