Jim Dalrymple of MacCentral.com talked with Apple and BMW executives about the recent release of an iPod integration adapter. “We are beginning a really big push into a world we all spend a lot of time in—our cars,” Phil Schiller, Apple’s senior vice president of Worldwide Product Marketing, told MacCentral.
“So many people invest in great cars that have great stereos, but one thing they don’t have is access to their music library. Now you can put your iPod in your BMW or Mini and have all of your music everywhere you go.” Phil Schiller also noted that this is the first of many more partnerships.
“We know that a lot of BMW owners are people that achieve success early in life—they are work hard, play hard kind of people and they adopt new technologies that help them save time or empower them,” said Jim McDowell, vice president marketing BMW North America. “We knew when we saw the iPod come out that it was something that would appeal to a lot of BMW owners.”
Editor’s note: Apple and BMW claim to be the first to provide a complete in-car audio solution, but we beg to differ.
