Online retailer Amazon.com reportedly plans to launch a new service this spring to sell downloadable, full-length versions of feature films. Variety reports that Amazon’s new service will likely marry downloads to DVD sales.
Customers could stream a digital version of the film for a fee and then apply that charge as a credit toward the purchase of the DVD. Another plan would let a customer buy a DVD, and while waiting for it to arrive, he could stream it over his computer.
“What they are serving up is a direct companion to the DVD,” explained one senior Hollywood executive. “Everything is being leveraged to sell more DVDs.
