Amazon’s video download service will reportedly launch in mid-August, offering a subscription service and a la carte movies and TV shows.
Advertising Age reports that because of Apple’s digital music dominance, Amazon chose to drop music and focus on video.
“The service, which is referred to as Amazon Digital Video—or Amazon ‘DV’—has evolved over the past year from a music-themed offering to a video-centric one, according to production-studio and TV-network executives briefed on the plans.
