Athletic apparel company Adidas has reportedly pulled out of Apple’s iAd mobile advertising service due to Apple’s control over the program. Citing two mobile industry executives, Business Insider reports that Adidas decided to cancel its $10+ million campaign with Apple after the iPhone-maker rejected its creative concept for the third time.
A Wall Street Journal report from August suggested that Apple was experiencing early challenges with the service, including resistance from advertising agencies over the company’s tight control; it noted that one named launch partner—Chanel SA—had already pulled out of the service. According to Business Insider, neither Apple nor Adidas responded to requests for comment.
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