Listings aren’t the only thing people buy; lifestyles are as well. Doing more than repeat specs and data when marketing your real estate listings is important. Your marketing should instead include a special narrative about living there.
Sometimes, you need more ways to make your listings stand out. Your messaging and presentation are compromised if you fall into this rut, which turns off potential buyers. To help you market your listings creatively, we compiled these ten ideas:
1. Website creation
Before making a purchase, many consumers research products and services online. Creating a website can show prospective clients what your real estate business offers. As prospects search for apartments for rent Provo, you should include listings on your site and update them regularly.
Make your website stand out by adding something unexpected. Visitors can easily add value to their experience with this mortgage calculator.
2. Campaign Optimization for Listings
You must conduct keyword research to attract qualified buyers via search engines. Our real estate keyword guide lets you anticipate what your target buyer will search for. Your landing pages and marketing copy should include key phrases once you have identified them.
3. Start a blog
Creating SEO-friendly content can also be done by starting a blog. In this way, you can be sure that your posts appear every time a prospect searches for them. With tools like Google Analytics and Ahrefs, you can find the search terms and keywords your target clients are looking for and get ideas for new topics to write about.
Links to your profile pages on other real estate sites should be easily accessible so they can get to know you and your company.
Keep your posts interesting by creating exciting images. Adding this infographic to your blog or email campaign would be great.
4. Create email marketing campaigns
Send a monthly newsletter highlighting your blog content whenever new property listings are available. A video overview of the property or a virtual home staging can be included with the images of the house that link to the full listings.
5. Leads’ Inboxes: Get Your Listing in Theirs
An email is a powerful tool for generating leads for listings. Since most leads check their email daily, marketing messages about your listings are more likely to be seen and opened.
You should develop an email format with details about location, important features, and a call to action asking prospects to get in touch by replying, filling out a form, or visiting a landing page.
Include only one or two striking photos in your email to avoid overloading it. Writing a clear subject line is important to let people know this isn’t a general newsletter. You might want to use the phrase “Newly Listed: Pristine Colonial in Newton,” or you might want to include the address for a hyper-local impact.
6. Make use of virtual staging
What can you do to pique the interest of buyers? Using a virtual staging website, they can see the home’s appearance before buying. It is faster and cheaper to stage the property online than physically. 85% of staged homes sold for 6-25% more than unstaged homes, according to a 2018 study of 4,200+ homes.
7. Invest in local businesses
Promote your listings by partnering with clothing boutiques, home décor showrooms, and coffee shops – and invite them to an open house. Pop-up shops can be a unique way to encourage prospects to attend your open house.
You can work with local businesses to determine discounts on goods you can offer home buyers, encouraging prospective buyers to explore each room.
8. Make use of experiential marketing
Experiential marketing aims to engage your prospects and “allow them to interact with a business in a real-world environment.” Hold an open house and invite buyers to view your home, host a tour of the area you’re selling in, or teach area homebuyers about buying a home.
9. Landing pages to capture lead information
Using landing pages to gather lead information is a great lead-generation technique.
In addition to great photography or video, a listing landing page should provide details about the property’s unique value, a compelling call to action to motivate users to contact you, and a simple form for collecting leads.
It is also common for agents to provide a free download, such as a buyer’s guide, to increase conversions. Every time someone completes the form, make sure you receive a notification so you can follow up immediately.
10. Blogging about listings to market them
Listings on the Multiple Listing Service can only hold so much information, leaving little room for creativity and out-of-the-box marketing. You can expand on your listing’s information by writing a blog post, providing leads with a richer experience.
Text and graphics should be balanced – the first for educating leads and building SEO value, the second for keeping visitors interested.
Your post’s title, URL slug, page content, and meta description should include local, long-tail keywords.
There is plenty of space for listing photos in blog posts. A description or caption for your real estate photos can enhance their appeal.
Your contact information should include your post and a call to action inviting leads to contact you.
In-depth content about the surrounding area is recommended. Give information about the surrounding community and reviews of local businesses and schools. This content should link to other content on your site, but feel free to link to external resources.
Conclusion
Using paid real estate advertising is one of the best ways to generate traffic to a listing page. A pay-per-click ad on a search engine allows agents to target keywords that are difficult to rank organically for, especially with pay-per-click ads.
The listing that stands out among several comparable properties tends to have a special “It” factor. An example would be an impressive view or a quaint cottage, which could be either a feature or a feeling. You won’t be able to get buyer leads interested if your marketing does not highlight some unique aspect of your listing. If you want to become an investor, write down all the positives and compare listings to determine what a buyer would find attractive.
