There’s nothing more frustrating than running a lead generation campaign only to discover that most of your emails are inaccurate. Email-based lead gen campaigns are powerful but can only be effective if they reach the intended people. And to make that happen, you need to verify those emails before pressing the play button on the campaign, not after.
According to stats, email marketing provides $38 in return for every single dollar invested. So, it’s crucial that you don’t stifle the process before it even begins. In this guide, we’ll talk about how you can streamline your lead-generation process with accurate email verification.
How accurate email verifications streamline lead generation
1. Reduces chances of email bounces drastically
Bounced emails are one of the hindrances every marketer has to face while running an email campaign. A high bounce rate is detrimental to a campaign and can severely handicap its overall effectiveness, resulting in low ROI and, in the worst-case scenario, being blacklisted. By verifying your email database using an accurate email verification tool, you can reduce the chances of experiencing a bounce rate by 90%!
Also, fixing or replacing bounced email IDs with new ones takes a lot of time and effort, which you can avoid entirely using an email verification tool. The fewer the obstacles that get in your way, the more you can focus on getting ahead.
2. Improves lead data quality
One of the other main benefits of email verification is its role in improving the quality of leads. Over time, lead databases can and often do become cluttered with outdated or inaccurate email addresses, leading to poor campaign performance. By regularly verifying email addresses, you can ensure that the lead databases always remain up-to-date, enhancing quality and boosting the likelihood of getting more conversions.
3. Saving time and resources
Being a marketer is hard enough, with all the responsibilities on your shoulders. The last thing you need on your plate is manually dealing with errors, typos, invalids, and spam traps. Investing in a quality email address validator is one of the best decisions you could make as a marketer and/or a business owner, as it eliminates all those problems.
As a result, you can be more streamlined in your approach and reach genuine prospects who will engage with your content and eventually turn into buyers.
4. Protecting the sender’s reputation
Sender reputation plays a massive role in determining your email deliverability. ISPs (Internet Service Providers) rely on sender reputation metrics to judge whether to deliver emails to the intended recipients’ inboxes or route them to spam. They do this by tracking delivery rate failures, which is why sending too many emails to inactive or invalid addresses can harm the sender’s reputation and further diminish delivery rates.
Using an email verification tool, you can boost your delivery rates, thus maintaining your reputation with the ISPs.
5. Increasing ROI on email marketing campaigns
For any marketing campaign to succeed, there must be a modest ROI. By improving the lead data quality and enhancing email deliverability, accurate email verification ultimately leads to a greater ROI. And it does this by making sure you’re targeting a clean and engaged audience who are primed to buy. This is one of the best ways to drive sustainable growth and make more profits.
How to choose the best email verifier
Now that you know how to streamline lead gen with email verification, let’s take a quick look at how you can choose the best verifier tool for your needs. There are 3 key factors to keep in mind:
1. Online functionality:
When choosing between online and offline verifiers, always go for the former. Online email verifier tools aren’t only easy to use, but you can use them anywhere, from any device. Moreover, online tools receive frequent updates, which makes them safer and more effective to use.
2. Multi-purpose:
It’s always a great idea to use a service that offers more than just email verification. Some tools also let you find email addresses in bulk, set up campaigns, etc. Even though these tools might cost a bit more, they’re so worth it in the long run!
3. Flexible integrations:
Integration with other services can supercharge your email marketing efforts. It allows your verifier to work seamlessly with tools like CRM systems, marketing automation platforms, or email marketing software. This integration streamlines your workflow, enhances data accuracy, and improves the effectiveness of your email campaigns.
So, that’s about all we have to say on streamlining lead generation with email verification. Hope you learned something today.
