In September 2025, the global consumer electronics industry once again turned its eyes to Berlin. At IFA 2025, one of the world’s premier technology exhibitions, Midea Group unveiled its highly anticipated Intrinity Fan series of smart fans. As a flagship product making its global debut, the Intrinity Fan not only pushes the technological boundaries of the fan industry but also embodies a comprehensive advantage of “green sustainability + intelligent connectivity”, making it a key reference for understanding future home trends.
IFA has long served as a barometer of technology and consumer trends, attracting brands, media, and industry experts from around the world. The Intrinity Fan showcased by Midea is both a concentrated display of product innovation and a reflection of the company’s strategic vision. On-site, professional media from Europe, Japan, and the United States reported that the product will “break the functional boundaries of fans” and “set a new mainstream for energy efficiency, environmental sustainability, and intelligent experience.”
From a technical perspective, the Intrinity Fan features a Mobius Strip blade architecture, which enhances airflow efficiency. Combined with intelligent voice interaction and home connectivity features, users can control the fan, adjust settings, or even coordinate with other smart home devices with a single command. This end-to-end hardware-to-ecosystem upgrade signals a transformation of fans from standalone appliances to smart home gateways.
Industry analysts note that with consumers increasingly prioritizing quality of life and environmental responsibility, the integration of green and smart technologies is becoming a market standard. Research indicates that over 70% of European consumers prioritize energy-saving and eco-friendly features when purchasing home appliances. In the rapidly growing smart home market in North America, more than 60% of users are willing to pay a premium for connected appliances. The launch of Midea’s Intrinity Fan precisely addresses these two core demands.
The IFA debut conveys Midea’s deep insight into the future direction of the home appliance industry: development is no longer about single-function competition but a green, smart, and user-centric holistic upgrade. Through the Intrinity Fan, Midea demonstrates its strategic evolution from individual product innovation to comprehensive system solutions to the global market.
The Intrinity Fan series is expected to be globally launched in Q4 2025. Industry observers widely anticipate that the product will become a driving force in upgrading the fan industry toward sustainability and intelligence, while further strengthening Midea’s position in the global smart home market.
As IFA 2025 wraps up, the industry’s response to the Intrinity Fan is just getting started, and it’s a glimpse into the future of home living.
