Instagram Live is an incredible tool for upselling your products or services or even gaining loyal and engaging followers. That’s because there’s no direct interference from the algorithm. The process is interactive. And most of all, you move to the top of everyone’s Instagram stories.
In fact, in most cases, once you’ve started a live session, your followers will even get a notification that you’ve opened an Instagram live. That makes them the perfect marketing technique on this platform.
But, since it’s in real-time, there are no retakes when it comes to Instagram Live. So, preparation is everything! With that in mind, in this article, we’ve highlighted a detailed step-by-step guide on how to use Instagram Live to drive real value to your business and personal brand.
How Do You Go Live on Instagram?
Going live on Instagram is a pretty straightforward process. Simply:
Open App: start the Instagram app on your mobile phone. Make sure you’re logged in to your account.
Access the Camera: swipe right so the app can open your camera or go directly to the camera icon located at the bottom section.
Go to the Live Option: At the bottom of the page, you will see different sections, including the live option. Click on it.
Start by Practising: on the left side, you will see an icon showing two people. Select it and go to practice mode. That will allow you to iron out any kinks before you go live to your audience.
Go Live: once you are happy with everything, it’s time to get up close and personal with your audience. Tap the live section and ensure your broadcast audience is the public. Then, dive right in and start engaging with your followers.
8 Proven Strategies to Effectively Use Instagram Live
Now that you have an idea of how to go live on Instagram, here are a few tricks you can use to enhance the effectiveness of this strategy;
1) Plan Your Live Session
To ensure your live session is a complete success, you have to plan it right. Start by choosing a topic that resonates with your audience’s interests. Make sure the main agenda of the day also aligns with your brand voice.
Then, next, determine the outcome you’d like to achieve with your live session. It can be educating your audience, promoting a product, or simply entertaining them. That way, you can ensure the entire live session stays on topic and enhance your engagement.
2) Stream for at least 10 minutes
Typically, a longer livestream is crucial in maintaining viewer interest and attracting more views. With roughly 10 minutes, you are able to dive deeper into your topic. Aside from that, you also give your users enough time to join the livestream and enjoy your content.
However, in rare cases, if you have a very small group of people attending, it might discourage other users from staying throughout the entire session. That’s why you need to buy Instagram live views from Media Mister, at least to boost your engagement and visibility.
Media Mister offers 100% authentic views from real accounts. The best part is that these viewers will stay throughout your livestream, encouraging others to continue watching your video. Try them today and accelerate your Instagram growth effortlessly.
3) Test Your Equipment
Your equipment will either make or break your livestream session. So, take your time to test it out to avoid any glitches. Check the audio to ensure you have excellent sound quality. Verify your video quality by inspecting the light, framing, and camera focus.
What’s more, confirm you have a stable internet connection to prevent disruption when you go live. Run a quick speed test to have a clearer picture of the performance of your WIFI. Through this process, you are able to minimize any technical issues.
That makes it possible to deliver a professional and seamless live experience for better engagement with your audience.
4) Promote Your Stream in Advance
One of the quickest ways to create anticipation in your audience is by promoting your stream in advance. This technique will help you maximise viewership and increase engagement. Take advantage of stories to tease an upcoming live broadcast. That way, you can quickly go viral on Instagram, increasing your viewership and overall engagement.
You can share a sneak peek of behind-the-scenes content to create excitement in your audience. Additionally, you can create posts that announce the date, time, and topic of the live session. That will encourage your followers to mark their calendars and make necessary arrangements to attend your broadcast.
5) Go Live at the Best Time
Picking the right time to go live will undoubtedly boost your engagement and maximise your views. And that all starts with researching your audience’s demographic, time zone, occupation and interest.
With this information, you can easily identify the best time to go live by determining the peak activity times. Use Instagram Insights to better understand your follower’s demographic and activity patterns. Then, adjust your live schedule accordingly.
6) Engage With Your Audience
Having a direct interaction with your audience will quickly skyrocket your live views. That’s because Instagram users love it when an influencer responds to their messages and engages with them.
Encourage participation by asking questions, offering shoutouts, and responding to comments. Additionally, take a moment in your day to reply to relevant DMs. That way, you are able to create a loyal, engaged community, making it easy for you to get more comments in your live sessions.
7) Save and Share the Replay
Instagram Live sessions are automatically saved to your phone, but just in case that doesn’t happen, you can easily activate it in the settings. That allows you to save the entire session and create short snippets out of it.
These snippets can be shared in your stories to show users who didn’t attend what they missed out on. Ensure you’ve edited the video to short clips of around one minute long or less. Then, add these clips to your stories to give other users a taste of your broadcast. In turn, everyone will be eager to join in on your next livestream, enhancing your viewership and engagement.
8) Host a Q&A Session
Finally, you can host a Q&A session, where you get to answer questions involving your brand and other hot topics. Prepare questions in advance to at least kick-start the conversation and keep it flowing smoothly.
Encourage your followers to actively participate in the session by inviting them to submit their questions or comments. Take your time to respond to thoughtful questions, which will make your viewers feel heard and valued.
Q&A sessions are exceptional at building genuine connections with your audience. That’s precisely why almost every influencer uses these sessions in their marketing strategy on Instagram.
Conclusion
Now that you’ve read this guide, you can easily go Live on Instagram stress-free. Don’t forget to closely monitor your audience engagement when you implement each of the above tips. That way, you can customize and enhance your livestream to best suit your specific audience.
Remember to always listen to your audience because they are the ones who will take your Instagram account to the next level. With that, you are well on your way to becoming the next big name on Instagram.
