Are you eager to tap into the nearly limitless selling opportunities associated with the online e-commerce community? Do you instead wish to increase the number of visitors to your website, or effectively promote cutting-edge products? If so, your presentation is one of the keys to digital success. Why is site design so important, and are there any techniques that will reward your ongoing efforts? If you have been frustrated with the results up to this point, the information found below could provide the “silver bullet” that you have been searching for.
First Impressions Matter
One of the best ways to highlight the importance of website design is to analyse a real-world example. We will use the layout of art-bronze-sculptures.com as a prime candidate. What are some immediate takeaway points? Here are a handful of features that will undoubtedly appeal to the average visitor:
- A clear navigation menu found at the top of each page.
- A built-in search function.
- A user-friendly shopping cart widget.
- High-definition images of the latest art.
- A mobile-responsive site design.
We can now begin to see why putting in the effort when developing an e-commerce portal from the ground up is so crucial. However, there are additional points to address.
More than Written Content
Search engine optimisation involves much more than keywords, creating blocks of text, and checking for grammar mistakes. SEO is also concerned with different types of media content. Examples can include videos, images, and screenshots. However, many experts agree that infographics are just as important; especially when describing specific processes, or explaining complicated subjects. The intention here is to provide visitors with the information required to commit to a purchase. Optimised media content will also allow your website to rank higher within major search engines such as Google and Bing. A picture does indeed speak 1,000 words!
Recruit Third-Party Support
The vast majority of successful e-commerce portals are rarely standalone projects. On the contrary, most will partner with third-party marketing agencies that provide them with greater levels of exposure. We still need to remember that not all services are created equally. Here are some factors to consider before entering into any type of partnership:
- How long the company has existed.
- Reviews from real-world clients.
- If their infrastructure can be scaled around the needs of your enterprise.
- Access to customer support.
- The types of subscription packages, and the associated costs.
Simply stated, there is nothing wrong with standing upon the shoulders of e-commerce giants.
The Need for Speed
Did you know that the average website page requires no more than 3.2 seconds to load? Slow loading times will detract from the end-user experience, and may cause potential customers to look elsewhere. If your website seems sluggish, it is wise to check for issues such as outdated HTML, CSS, and possible bloatware. Regular maintenance will help to ensure that these technical hindrances are kept to a minimum.
Do not hesitate to perform additional online research, and there are many other ways to enjoy long-term e-commerce success.
