Craving to watch some fresh video content? Then why fear, when YouTube is here! Well, YouTube is the de facto video-sharing platform on the Internet. YouTube was, and is, a truly a fascinating concept. Rendering a space where zillions of users can upload and view videos of every imaginable kind has corroborated to be one of the most vivacious creations in the history of the internet. This internet platform has transformed the face of the World Wide Web completely in hardly over a decade. But have you ever wondered how this video-giant made its mark on the Internet? Let’s find out!
The Creation
And it all began at PayPal…
On Valentine’s Day in 2005, YouTube was born. It was the mastermind of Chad Hurley, Steve Chen, and Jawed Karim, who were employees of PayPal in former times. In 2004, as members of PayPal, the trio immediately realized that there wasn’t single space where videos could be shared. Years thereafter, Karim stated that it was the Janet Jackson Super Bowl incident as well as the Tsunami in December that triggered the perception. The elementary idea for YouTube was for users to be able to upload videos, introducing themselves, and stating what they were keen on. This didn’t actually take off, and the co-founders quickly twirled YouTube to turn into a more universal video sharing platform. In April, the first ever video was uploaded by Karim captioned ‘Me at the Zoo’. After a Beta testing period, the platform launched in December 2005 and a Nike commercial turned out to be the first video to go viral and gained one million views. From there, YouTube exploded and the finances began rolling in.
How did YouTube get its Name?
Discordant from other company titles, the name ‘YouTube’ is indeed pretty straightforward. The “You” interprets that the substance is user-defined generated by different users and not the site alone, while “Tube” is a signal toward a past primeval term for television.
The Funding
As a capital-funded startup, in November 2005, the concept for YouTube acquired an $11.5 million investment from Sequoia Capital. In February, the domain name was registered in the headquarters above a pizza-parlour in California. Roel of Botha also allied with YouTube’s board of directors. In 2006, Sequoia and Artis Capital Management invested further $8 million, as the website had remarkable progress in its few initial months.
The Climb
YouTube expanded speedily in size and fame around the globe, and this intrigued the interest of Google, who witnessed the immense potency of the platform. In October 2006, the Google Corporation threw its gigantic internet impact behind the thriving website and bought YouTube for $1.65 billion. In June 2007, the platform was ultimately launched in the UK along with eight different nations. HD videos were imposed in December 2008. In 2009, mega events happened for YouTube along with the full launch of HD (now up to 1080p instead of just 720p), one billion video views each day, and a partnership with Channel 4 implied that they had catch-up TV for the first time.
In 2010, different forms of ads were implemented and the site soon hit three billion views per day, mid-way through 2011. As people began to understand what can be found on the platform, numerous gamers and bloggers now had a chance to earn a living merely by uploading videos onto YouTube and gaining revenue from advertisements and support. In 2012, the first ever video to hit one billion views was Psy’s ‘Gangnam Style’.
Purpose of YouTube
YouTube was actually originated as a space for anybody to upload any video content they wanted. For the young generation, YouTube has turned out to be the fundamental method in which they utilize video media, resulting traditional cable TV renderers to enhance and execute their own “Video on Demand” services, lest they be left in the dust. The marketing probabilities for this medium are countless. It seems to match up, in respect of marketing volume, to other web marketing platforms.
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Today And Beyond
By now, you already know that YouTube is the undisputed king of online video. Since 2012, YouTube has passed from strength to strength and today finds itself as a multi-billion dollar company. It is currently available in over 91 countries and accessible in 80 languages, and thousands of hours of video are uploaded every minute! This is how YouTube made its blasting start and kept that momentum to become the powerhouse in online video!
