The development of digital technology has affected various areas of our lives, including car rental services. When computers first appeared, car rental was initially done through small booths at airports. Once the internet became ubiquitous, along came simpler websites that featured affordable cars. Over time, sites moved from bulky PCs to smartphones, leading to apps where you could choose a car and book it for the time you needed.
But don’t assume that it ended with smartphone apps. Technology has gone further. Now, the use of artificial intelligence is in full swing – in messenger chatbots and even in the subscription service on the phone, when ordering a car, you have to talk not to a live person but to a bot backed by AI. As a clear example of the digital transformation of car rental services, we can present aexrent.ae service – you can communicate via a bot in WhatsUp to rent a car for the required period. A live manager is separate. The quality of service delivery does not suffer from this, while at the same time, everything is processed much faster and easier. Today, to get a luxury rental car in the UAE, you should make, roughly speaking, just two clicks. Choose a car, click on RESERVE, choose the term and date of the lease, and then enter your local phone number. What used to take hours now takes seconds – the service of the future is here.
How car hire has evolved from stalls to AI: what technologies have been introduced
The transport and service industries have never stopped evolving. In particular, they have undergone a profound digital transformation. It has led to the mentioned car rental company and other car hire services being firmly rooted online and providing their services with just a few clicks, even without a manager’s involvement.
Technology constantly changes customer behaviour and expectations. Therefore, car rental services need to change to stay afloat and meet the present competition. Aexrent is a renowned online car rental service that recognises innovative technology needs. In general, modern companies utilise a variety of technologies to enhance the quality of service delivery.
The online booking system is as simple as possible
Ease of booking is one of the most important tasks of modern car rental services. A well-designed platform should provide the following features:
- easy viewing of all available cars;
- assigning the place of pick-up and return;
- choosing the time of rental;
- making a reservation.
At the same time, applications can be processed by artificial intelligence, thereby minimising the involvement of managers.
Improvement of mobile applications
Modern services use all the possibilities of mobile application development to serve customers at a higher level. Even the most demanding customers from Dubai are satisfied. In particular, users are provided with the following options in a smartphone app:
- GPS navigation;
- contactless registration;
- real-time ordering;
- integration of the app with loyalty programs.
They can immediately view all the currently available cars on their phone and make a rent. In addition to using the app, you can also use the aexrent.ae chatbot in WhatsUp to arrange everything.
Contactless transactions and self-booking
Car rental services have rapidly stepped into the future by providing their customers with several tools:
- Contactless payment – it can be just depositing the car or paying for the entire rental period;
- Self-booking is much more convenient than contacting managers, as the customer does everything practically by himself.
This innovative approach has made renting a car easier and safer. Customers can seamlessly:
- fill out a rental application;
- draw up a contract;
- make payment;
- receive the keys to the chosen car.
At the same time, they do not interact directly with the rental company’s employees.
Analytical data and study of the client base
For a service to meet the needs of its customers, it must understand what they want. As a car rental, you need to clearly understand what customers from Dubai desire and what needs non-local tourists will have. It is what data collection and analysis of customer information is used for. It allows you to understand:
- the preferences of the target audience in the matter of choosing models;
- for what period the cars are most often taken;
- which region has the most customers;
- how the target audience behaves, and where the most frequent problems occur.
Not only the car rental company itself benefits from this, but also the customers. In the second case, they can count on:
- better service;
- a personalised approach.
Car rental services are beginning to adapt their offers to different target audience categories.
To summarise, car rental has become more convenient, affordable, and faster. You only need to take your smartphone, open aexrent.ae, and contact the bot to order a car. After that, the selected car will be waiting for you at the specified time at the agreed-upon place.
