Selecting the best voice to use in our marketing content is what makes our campaigns successful. For this purpose, people use AI text-to-speech output and traditional voiceover services. While text-to-speech AI uses computer-generated voice technology, classic voice-over works with a professional human voice.
Remember, either method presents advantages and disadvantages. While AI offers you rapid and economical voices, the classic voiceover provides the natural voice quality of professionals.
In this article, we will elaborate on the features of AI text-to-speech and classic voiceovers to assist you in making the right marketing selection. With this, you can easily choose between cheaper AI and emotionally connected human voiceover!
Part 1: Key Elements of Successful Marketing Campaigns
This topic is focused on helping you know the suitable way, as per your preference, to get a voiceover for your marketing campaigns. But before that, you need to first understand the key elements of successful marketing campaigns.
Voice and Brand Perception
You might not be aware of that, but the voice you use in your campaign can shape how customers perceive your brand. Therefore, opting for a warm and confident voice can make a brand feel friendly and trustworthy.
Psychological Impact of Voice
The audience’s perception depends upon the tone and delivery of the advertisements. So, make sure to use a reassuring voice that can provide comfort. On the other side, an energetic voice may create excitement or urgency.
Uniform Voice for Brand Recognition
To make your brand more recognizable, use a consistent voice over all platforms. It is because, when customers hear the same voice repeatedly, it strengthens their connection and familiarity with your brand.
These factors help you explore which AI voice generator could be beneficial for you!
Part 2: The Limitations of Traditional Voiceovers
Businesses may experience numerous production problems that affect their voiceover costs and project schedules. Voice recording methods struggle to keep up with long projects that need to be done in several languages. Here’s a closer look at some of the key issues companies deal with:
Time and Cost Constraints
To get the traditional voiceover, you may need lengthy casting periods, recording, and editing. Hence, it takes too much time and creates financial strains whenever the voices need to be recreated.
Lengthy Hiring Process
Hiring voice talent takes a long time. Getting perfect voice talent and preparing contracts comes with lots of tasks. Due to this, it takes longer production time.
Budget Concerns
It is important to know that regular voice recording needs studio space, acting pay, and post-editing work. It means this creates major costs for small businesses.
Scalability Issues
Converting voice projects for many languages and regions creates serious delivery problems. Managing consistent quality throughout various versions becomes hard to get and takes a lot of time.
Impact on Timely Updates
Marketers need to deliver advertising content fast because their projects may need updates in a short period. Voice recording delays prevent teams from updating fast enough to meet market changes.
Part 3: The Advantages of Choosing AI Text-to-Speech Over Traditional Voiceovers
In this section, we are shedding light on the benefits of text-to-voice using AI over traditional voiceovers:
Consistency: AI makes sure that the same voice and style appear throughout all your content, offering consistency in your marketing materials.
Cost-effective: It is beneficial for businesses, as this helps them to save money. Because with this feature, there is no need for professionals.
Faster Production: It becomes easy tocreate voiceovers without wasting time on traditional methods of working with human voice talent.
Scalability: You don’t have to hire multiple voice talents by using this feature. This is so because you can create voiceovers in different languages effectively.
Customization: You can easily change the voice settings, including tone speed and style, to find the perfect audio solution for your work needs.
No Scheduling Hassles: Using it, you don’t need for live recording sessions, getting rid of voice actor scheduling problems.
Consistency: This feature helps you maintain perfect voice delivery throughout all your content for consistent marketing.
Part 4: Wondershare Filmora: Revolutionizing Text to Speech with AI-Powered Technology
To generate voice using AI, you can get professional video. But finding the right tool can cause a problem. So, to make your job easier, Wondershare Filmora is the one you should opt for. It is a popular video editing software that has become a go-to tool for creators, businesses, and hobbyists alike.
Because of its user-friendly interface and stunning features, people globally are familiar with and trust this tool. It uses AI to produce speech sounds that boost your video performance. Filmora text-to-speech helps you create voiceovers for tutorials and other video types at a streamlined pace. Here’s why this feature is worth using:
Key Features:
- The text-to-speech feature employs AI to create voices that sound just like a human speaker.
- Supports different languages and local accents so that you adapt content for global viewers.
- It offers 48 different tone and voice options that include cute, mature, excited, formal, and other choices for any project.
- You can speed up your voiceover work by using TTS. Because you don’t need professional voice talent.
A step-by-step guide using Wondershare Filmora text-to-speech:
Step 1: Download the Wondershare Filmora text-to-voice converter from its official website. Then install it on your PC, click on its icon to open it, and navigate to Create Project > New Project.
Step 2: You will see the Audio option at the top side of the window. Click on it and select the Text-to-Speech option. Further, you need to click on the Start option so that you can convert the text into voice.
Step 3: Add the text you want in voice form as shown in the image.
Step 4: You will have many language options, so select the one you need.
Step 5: Scroll down, go to Voice Library, and select the one you like.
After that, click on the Generate option to generate the voice. Then, to save the voice, you need to click on the Export option. You will see this option on the top-right side of the window.
Hope, now you understand how to convert text to speech with this software!
Conclusion
This article aimed to know how realistic text-to-speech and traditional voiceovers are different. However, traditional voiceovers provide you with a natural human voice; they may be costly and time-consuming. On the other side, AI text-to-speech saves you time, effort, and cost-effectiveness while providing you with amazing results.
To use this feature Wondershare Filmora is the best option. It comes with an advanced AI feature to let you work in a few clicks. You can opt for its free version before getting a subscription. So, visit its official website and explore what you can do with this amazing software!
